Emory Goizueta
Executive Summary
Goizueta Business School has implemented comprehensive AI integration through a 2025 MBA curriculum revision with mandatory AI components, a STEM-designated MS in Business Analytics with dedicated AI track, and an Innovation Store facility featuring VR/AR/AI technology. Key differentiators include faculty with J.P. Morgan AI Research and Amazon Scholar backgrounds, partnerships with Amazon and Techstars, and a university-wide Center for AI Learning.
1. AI Integration into MBA Curriculum
Core Curriculum (2025 Curriculum Revision)
- Quantitative & AI Foundations Bootcamp — Required pre-semester week-long intensive covering data, algorithms, and computational thinking.
- Technology Trends & Transformations — Required core course covering generative AI, machine learning, blockchain, DeFi, robotic process automation, and technology governance.
- Data & Decision Analytics — Statistical tools and decision processes with statistical models.
Analytics Concentration
MBA concentration combining business, data, and technology skills. Optional STEM track provides 36-month OPT (announced 2021).
MS in Business Analytics (MSBA)
STEM-designated 10-month program ranked #2 (TFE Times 2025). AI in Business Track (launched 2023) includes:
- AI & Machine Learning (ISOM 674) — Core AI/ML concepts.
- Machine Learning & AI at Scale (ISOM 676) — Scaling ML systems.
- Deep Learning & Reinforcement Learning (ISOM 678) — Advanced neural network techniques.
- AI in Marketing (MKT 599R) — Marketing applications of AI.
- ML for Fundamental Analysis (ACT 677) — ML in financial analysis.
Technology Infrastructure
Innovation Store — Classroom with VR, AR, AI, and holographic capabilities; AI-generated avatars as instructors; business simulations for crisis leadership, negotiations, and ethical dilemmas.
2. Career Placement
Two-Year MBA Class of 2024:
- 96% placement rate within 3 months
- Median base salary: $165,000+
- Information Technology placements: 7%
- Top functions: Consulting (40%), Finance (27%), Marketing/Sales (20%)
MSBA Career Outcomes:
- STEM designation provides 3-year OPT for international students
- Placements in analytics, data science, and AI-related roles across tech, consulting, and financial services
MBA recruiting strengthened by AI in Action networking series connecting students with industry professionals on AI/ML trends.
3. Centers and Labs
| Center | Focus | URL |
|---|---|---|
| Emory Center for AI Learning (2023) | University-wide AI literacy, experiential learning, and community partnerships | https://ailearning.emory.edu/ |
| AI@Goizueta Initiative | Integration point for AI activities across business school | https://goizueta.emory.edu/executive-education/short-courses/ai-machine-learning |
4. Key Faculty
| Faculty | Primary Focus | Notable |
|---|---|---|
| Tucker Balch | AI in finance, ML for trading, high-frequency markets | 120+ papers, 40 patents, 170K+ MOOC students |
| Ruomeng Cui | Causal inference/ML, AI in procurement and supply chains | Amazon Scholar since 2022, M&SOM Best Paper 2023/2024 |
| Jesse Bockstedt | Human-AI collaboration, ML applications, technology strategy | Senior Associate Dean, teaches AI across all programs |
| Benn R. Konsynski | Digital transformation, AI/blockchain in healthcare | 8,314+ citations, leads executive AI programs |
| Michael Prietula | General AI cognitive architecture, organizational AI | Organizational behavior applications |
Research Distinction: Goizueta's AI faculty combine industry leadership (Balch led J.P. Morgan AI Research team from 4 to 110 people; Cui serves as Amazon Scholar) with academic excellence (consecutive M&SOM Best Paper awards, publications in Management Science, Operations Research, POM). Tucker Balch's MOOCs have reached 170,000+ students globally, while faculty collectively bridge cutting-edge industry practices with rigorous academic research.
5. Partnerships
| Partner | Type | Details |
|---|---|---|
| Amazon | Faculty Scholar & Research | Ruomeng Cui as Amazon Scholar (2022+); research collaboration on supply chain, robotics, and operations |
| Techstars | Pre-Accelerator Program | Techstars Emory Founder Catalyst: 10-week program launched January 2025, supports early-stage Emory startups |
| Customer Data Alliance (CDA) | Executive Practitioner Network | Hybrid learning model for "Driving Growth Through Data & AI" certificate |
| Corporate Advisory Board | Career Development | Strengthens classroom-career bridge with industry practitioners |
6. Programs/Competitions/Clubs
Student Competitions:
- Data4Good National Competition: 2024 Regional Champions (Undergraduate Division, Eastern Division)
- Adobe Analytics Challenge: MSBA and MBA participation (March 2024)
- SEI Menu Optimization Competition: MSBA students developed AI-driven restaurant solutions (2025)
Student Organizations:
- Goizueta Data Analytics Club: Active across BBA, MBA, MSBA; guest speakers, hands-on projects, networking
Dual Degrees:
- MSBA/MBA Dual Degree: Earn both degrees in under 2 years
Unique Programs:
- AI in Action networking series: Industry insights platform for students, faculty, alumni, and professionals
- Growth Week Capstone: End-of-fall integration project with company sponsors
7. Competitive Context
Rankings:
- Full-Time MBA: #18 (U.S. News 2025), #16 (Bloomberg Businessweek 2025-26)
- MS in Business Analytics: #2 (TFE Times 2025)
Key Strengths:
- Mandatory AI Integration: All MBA students complete AI bootcamp and Technology Trends course (not elective)
- Industry-Academic Bridge: Faculty hold active roles at Amazon and formerly led J.P. Morgan AI Research
- STEM Designation: Both MBA track and MSBA provide OPT benefits
- Technology Infrastructure: Innovation Store with AI avatars and immersive learning
- Specialized AI Track: MSBA AI in Business track with 5 dedicated AI/ML courses
- Formalized Partnerships: Structured programs with Techstars and Amazon
- Strong Placement: 96% MBA placement, median $165,000+ salary